Project:

KFC - KENTUCKY TOWN MANIFESTO

In celebration the 50 years of KFC MALAYSIA, we were giving opportunity to create the create the KENTUCKY TOWN MANIFESTO. The campaign brought together a talented local cartoonist and a popular local streetwear brand. The concept was to seamlessly unite these two creative forces in a captivating video to served purposes of generating excitement, introducing the campaign, and motivating the masses to participate in the fun! Taking significant inspiration from "Spider-Man: Across the Spider-Verse," our aim was to infuse vibrant and playful colors into our project. We also set out to explore a mixed-media approach to production, integrating 2D elements to deliver a visually striking and refreshing look. With the inclusion of dynamic camera movements, choreographed dances, and rhythmic fast-cuts, our goal was to create a piece that would engage and captivate viewers, inviting them to groove along with the visuals.